According to George Day (‘The capabilities of market-driven organizations’, 1994, in De Wit & Meyer, 2010, Reading 5.3), are all capabilities orientated towards the inside out?
Yes – This is the basis of the resource-based view of the firm
No – All capabilities are fundamentally orientated towards an outside-in perspective
No – Some capabilities can be orientated towards the outside-in perspective
Yes – All capabilities are fundamentally orientated towards an inside-out perspective.
Does Day (‘The capabilities of market-driven organizations’, 1994, in De Wit & Meyer, 2010, Reading 5.3) show order fulfillment to be an inside out or an outside in activity?
Inside-out
Outside-in
Neither
Both.
According to Day (‘The capabilities of market-driven organizations’, 1994, in De Wit & Meyer, 2010, Reading 5.3), how can firms develop the capabilities of market-driven organizations?
By bringing the customer into the firm
Through top management commitment and the appropriate reward and evaluation of managers
They cannot; this is a myth, and is dispelled by Day
By marginalizing internal concerns and focusing on the external.
According to Day (‘The capabilities of market-driven organizations’, 1994, in De Wit & Meyer, 2010, Reading 5.3), which two capabilities are important, in bringing the realities of the outside into the inside of the firm?
Joint problem solving and close communication
Market sensing and mutually informed interpretations
Customer-linking and joint problem solving
Market sensing and customer-linking.
According to Day (‘The capabilities of market-driven organizations’, 1994, in De Wit & Meyer, 2010, Reading 5.3), market-driven organizations use systematic open-minded enquiry. Based on his features of open-minded enquiry, which approach to change does Day seem to be advocating?